Pfister, Benjamin; Schwaiger, Manfred; Morath, Tobias - In: Business Research 13 (2020) 1, pp. 343-384
Corporate reputation is an important management objective, bearing the potential to create sustainable competitive …. Applying a validated measure of reputation, we scrutinize its impact for a set of German blue-chip companies between 2005 and … 2011. We show that higher levels of reputation are associated with a lower future cost of equity. While reputation …