marketing, specifically focusing on the luxury fashion industry. The framework aims to highlight the role played by the industry … contribute to a better understanding of how luxury fashion brands can effectively incorporate sustainability into their marketing … framework derived from the literature review and systematic mapping approach, we examine its relevance in the luxury fashion …

their consumption of luxury fashion apparel. The study was an applied research in terms of purpose, a survey in terms of … luxury fashion apparel stores in Tehran. The data collection tools were the instrumental/terminal values questionnaire of … neither directly nor indirectly by Instrumental Values. The findings can give luxury fashion apparel marketers better insights …

lifestyles. In this context, the perceptions towards luxury fashion among the Saudi citizens were identified to be one of the … evaluates factors influencing Saudi young female consumers' luxury fashion in Saudi Arabia, which can act as predeterminants of … fashion in Saudi Arabi. …

The brand enhancement policies of fashion, luxury and design firms play their part in establishing the identity of …, the fashion and design capital. From this analysis it emerges that, in Milan, fashion, luxury and design firms define …

The role of new luxury fashion brand experience and authenticity on brand equity has not been sufficiently explored …, considering the rising relevance of new luxury fashion brand authenticity and its advantages for practitioners. We used a self …-administrative questionnaire, and the number of participants was 411 customers of new luxury fashion brands. Partial-least squares structural …

Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to … fashion brands. Design/methodology/approach: This study adopts a quantitative analysis by collecting data with a survey …, generating attachment and loyalty to a luxury fashion brand. Originality/value: This research presents insights about digital …

The sense of touch is central to fashion and luxury, because dress - garments and accessories - is experienced with and …. The growth of digital fashion communication during the COVID-19 pandemic has spotlighted this issue. However, developments … interviews with fourteen fashion and luxury executives in Italy and Switzerland, this article investigates touch digitalization …