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Persistent link: https://www.econbiz.de/10012198203
Purpose: Building trust is crucial for e-service providers looking to develop long-term customer relationships. But consumers from dissimilar demographic groups behave differently. Therefore, this study investigates the question, How do consumers from different generational cohorts develop trust...
Persistent link: https://www.econbiz.de/10013063322
The manner in which consumers utilize online reviewers for a purchasing decision has increasingly become an area of interest in both marketing practice and academics. However, while most academic research in this area has taken a Western viewpoint, the majority of new online consumers have come...
Persistent link: https://www.econbiz.de/10014158706
In this study, we explore the dueling roles of individual goals and firm goals on the acceptance of disruptive technologies at the employee level. Disruptive technologies are unique in that they require the user to drastically change the manner in which they use this type of technology. As this...
Persistent link: https://www.econbiz.de/10014161041
This article focuses on the antecedents of a quality adoption decision of a disruptive technology. Understanding how to make a quality adoption decision, as measured by continuance attitudes and behaviors towards the product, is of critical importance for a buying manager considering a...
Persistent link: https://www.econbiz.de/10014039442
Capital efficiency and asset/liability management are part of the Enterprise Risk Management Process of any insurance/reinsurance conglomerate and serve as quantitative methods to fulfill the strategic planning within an insurance organisation. There has been a considerable amount of work in...
Persistent link: https://www.econbiz.de/10012969012