A major consequence of the Internet era is the emergence of complex “platforms” that combine technology and process in new ways that often disrupt existing industry structures and blur industry boundaries. These platforms allow easy participation that often strengthens and extends network...

Strategic behaviour in digital markets is difficult to interpret as these industries compete via alternative business models, rather than competing via an accepted business format. Digital market strategies are also more sophisticated and dynamic along product positioning and pricing, alliance,...

This paper considers a supplier's encroachment strategy through an e-commerce platform. When the supplier sells goods through an online channel in addition to a traditional retailer, it should either select a conventional wholesale contract or an emerging agency contract. Under the agency...

We study the capacity investment strategy of a manufacturer who sells his product on a live-streaming shopping platform. The manufacturer first decides the production capacity, then the platform decides her commission, and finally the manufacturer sets the retail price. The platform has an...

Google, Apple, Facebook und Amazon (kurz: GAFA) stehen bereits seit einiger Zeit im Fokus der öffentlichen Debatte. Gemeinsam ist diesen vier Konzernen, dass sie global agieren und ihre Geschäftstätigkeit weit über ihre ursprünglichen Geschäftsfelder hinaus ausgedehnt haben. Die...