This paper analyzes opportunity entrepreneurship through the interplay between formal and informal institutions. It seems evident that not all entrepreneurial initiatives have the same quality, thus the goal of a society should be to encourage the activities that best contribute to innovation...

The Internet and electronic commerce have entailed a revolution for society and businesses. However, it has been observed that all products have not the same probability of success due to its particular features. Thus, knowing how firms have to marketing their products through the Internet has...