emerged. To understand the success of platform strategies, it is important to verify the features that are important to … conjoint analysis. Notably, since Naver Smart Store platform provides the platform service for free to sellers as an open … platform strategy, we can anticipate that the results of this research will reveal the value of an open platform strategy. …

e-commerce platform should embrace social media integration on its website. In this study, we conduct a randomized field … experiment in collaboration with a large e-commerce platform in the U.S. to examine the impact of social media integration (in … the experimental section of the platform. Our study contributes to the nascent research on the management of social media …

to upcoming customers some information about previous customers' purchase decisions, which are the platform's proprietary … observation. Using a dynamic Bayesian persuasion framework, we formulate and study how a platform should design its dynamic … information provision strategy to maximize its expected revenue. We show that it suffices for the platform to use only three …

credentials. In this paper, we examine an online matching platform's decisions about whether to offer positioning and … identify conditions under which it is in the interest of the platform to offer each of the services. We also characterize, in … terms of market quality and the platform's positioning capability, conditions under which the two services act as mutual …

search engines and search rankings, data protection and the use of personal data in platforms, and platform liabilities …