Traditional markets such as the U.S. and Europe provide limited growth opportunities to Western companies due to the market saturation and shrinking middle-class. Thus, targeting middle-class in emerging markets increases profit and growth opportunities. In this context, Brazil is one of the...

Sirketlerin sadece kendilerine fayda saglayan bir kurum olmaktan ziyade topluma faydali kuruluslar olmalari gerektigi yaklasimi son donemde one cikmaktadir. Sosyal sorumluluk kapsaminda degerlendirilebilecek bir cok faaliyet icerisinde firmalarin cevre dostu uygulamalari artmaktadir. Bu baglamda...

Because prior knowledge may not generalize to the COVID-19 setting, scholars are racing to test the efficacy of existing theoretical frameworks during COVID-19. Most business studies are conceptual or surveys of damage. The main purpose of the paper is to extend the forthcoming stream that tests...