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Exploring links between engaging customers in value co-creation and product innovativeness
Zaborek, Piotr; Mazur, Jolanta - In: International journal of management and economics 53 (2017) 3, pp. 82-106
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...
Persistent link: https://www.econbiz.de/10012026721
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Co-Creation of Value : Creating New Products Through Social Media
Sindhav, Birud - 2014
Co-creation of value with consumers is an emerging marketing paradigm for the firms. One way to understand co-creation of value is to examine co-creation of value at the new product development (NPD) stage, when consumer has yet to interact with the fully formed product. We first describe the...
Persistent link: https://www.econbiz.de/10014037585
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Innovative Flexible Products in Microfinance
Laureti, Carolina - 2014
The paper describes innovative microfinance products that combine flexibility features with financial discipline. Those … review shows that service providers are introducing various types of flexibility into financial contracts and that … flexibility can be combined with a variety of disciplining mechanisms, such as direct screening and monitoring of clients …
Persistent link: https://www.econbiz.de/10013065342
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Multiple strategic orientations and strategic flexibility in product innovation
Han, Chen; Zhang, Shuman - In: European research on management and business economics 27 (2021) 1, pp. 1-9
This research investigates how multiple strategic orientations and strategic flexibility collectively influ-ence firm … orientation (entrepreneurial orientation and learning orientation) and twodimensions of strategic flexibility (resource … flexibility and coordination flexibility) to product innovation.The model is tested by analysing paired survey responses collected …
Persistent link: https://www.econbiz.de/10012433931
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How can firms locate proactive strategic flexibility in their new product development process : the effects of market and technological alignment
Kandemir, Destan; Bakir, Nuran Acur - In: Innovation: organization & management : IOM 24 (2022) 3, pp. 407-432
Persistent link: https://www.econbiz.de/10013352610
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Leveraging supply integration, mass customization and manufacturing flexibility capabilities and the contingency of innovation orientation
Jafari, Hamid; Hadi Ghaderi; Eslami, Mohammad H.; … - In: Supply chain management 27 (2022) 7, pp. 194-210
Persistent link: https://www.econbiz.de/10013553915
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A proposed model of value co-creation through multi-stakeholder collaboration in domestic product development
Permatasari, Anggraeni; Dhewanto, Wawan; Dellyana, Dina - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 414-425
This study illustrates the collaborative value co-creation process that involves multi-stakeholders in developing domestic products and services design in Indonesia. Although the value co-creation process performed effectively, the new product is still experiencing obstacles in term of...
Persistent link: https://www.econbiz.de/10012888340
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Banking digitally to micro-business : exploring value co-creation strategy in new product development
Gunawan, Rudi; Rustiadi, Sonny - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 15-39
Manuscript type: Research Article Research Aims: To further academic knowledge around the topic of value co-creation and to provide a practical strategy for Digital Bank in Indonesia on conducting better co-creation activities. Design/methodology/approach: This research relies on a qualitative...
Persistent link: https://www.econbiz.de/10012696128
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Value co-creation in public social media at different stages of the new product development process : a case study of a Polish clothes manufacturer
Piątkowska, Beata - In: Journal of marketing and consumer behaviour in emerging … (2022) 1/14, pp. 40-51
This study contributes to the value co-creation theory in the context of the new product development process. The aim of this study is a comparison of interactions that lead to creation of value on public social media. The considered interactions are at different stages of the new product...
Persistent link: https://www.econbiz.de/10013382454
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Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin - 2017
Persistent link: https://www.econbiz.de/10011809713