Showing 1 - 10 of 41
The harmful tourist behaviour of taking a lot of food from a buffet, but not eating it all, remains under-researched. This study gains key insights into drivers of plate waste. Observational data show that: dinner buffets are worse than breakfast buffets; the latest breakfast serving time is...
Persistent link: https://www.econbiz.de/10012655694
Tourism produces 35 m tons of solid waste annually. For waste reduction efforts to be effective, empirical baseline measures of waste production and waste production patterns are needed. This study analyses the waste profiles of hotels and restaurants using national waste data. Results indicate...
Persistent link: https://www.econbiz.de/10014502605
Th is paper discusses perceptions of quality of the destination management functions within diff erent tourism organizations and companies in three Slovene regions. Th e main objective is to identify current conditions, expectations and contradictions which might slow or even stop the process of...
Persistent link: https://www.econbiz.de/10010858968
Peer-to-Peer Accommodation Networks: Pushing the boundaries is the first book to provide an in-depth analysis of the business model of Airbnb, to discuss factors facilitating the transition of peer-to-peer networks from niche market to mainstream accommodation providers, and to predict that the...
Persistent link: https://www.econbiz.de/10011800721
This paper introduces bagged clustering as a new exploratory approach in the field of market segmentation research which offers a few major advantages over both hierarchical and partitioning algorithms, especially when dealing with large binary data sets.
Persistent link: https://www.econbiz.de/10005841635
Consumers increasingly expect companies to make a broader contribution to society. The business benefits of doing so, however, are currently not evident. Prior studies conclude that consumers’ purchase decisions are positively influenced by socially responsible initiatives. However, this...
Persistent link: https://www.econbiz.de/10009457276
This paper describes the use of corporate decision and strategy simulations as a decision-support instrument under varying market conditions in the tourism industry. It goes on to illustrate this use of simulations with an experiment which investigates how successful different market...
Persistent link: https://www.econbiz.de/10009457313
Identifying the target segment is the basis of developing efficient market segmentation strategies and efficient market segmentation is vital in an industry that is becoming increasingly competitive, as in the case of international tourism. In Austria, hotels in higher star grading categories...
Persistent link: https://www.econbiz.de/10009457354
High quality image data on how consumers perceive brands is essential to make good brand management decisions. Prior studies reveal that brand images are not very reliable, as they are typically measured in industry, which might be due to the answer format typically used (Rungie et al., 2005)....
Persistent link: https://www.econbiz.de/10009457361
Data-driven segmentation has become standard practice in strategic marketing. Typically, however, respondents are grouped only once, implicitly assuming deterministic nature of the segmentation methods applied. Once the segments are derived, background variables are used to test the significance...
Persistent link: https://www.econbiz.de/10009457365