Similar Search Results

How much do social connections matter in fundraising outcomes?

Guo, Lihuan; Wang, Wei; Wu, Yenchun Jim; Goh, Mark - In: Financial innovation : FIN 7 (2021), pp. 1-23

This study examines the role of social connections and network centrality in attracting funders to crowdfunding … through resource exchange). Drawing from the 108,463 crowdfunding campaigns on the online platform Kickstarter from April 21 … effect of social connections on fundraising outcomes varies among the campaign categories. Fundraisers who are online …

Persistent link: https://www.econbiz.de/10012705469

Susceptibility and influence in social media word-of-mouth

Claussen, Jörg; Engelstätter, Benjamin; Ward, Michael R. - 2014

Peer influence through word-of-mouth (WOM) plays an important role in many information systems but identification of causal effects is challenging. We identify causal WOM effects in the empirical setting of game adoption in a social network for gamers by exploiting differences in individuals’...

Persistent link: https://www.econbiz.de/10010467832

Social influence and customer referral value

Xevelonakis, Evangelos - In: Athens journal of business & economics : AJBE 2 (2016) 1, pp. 7-15

Persistent link: https://www.econbiz.de/10011565130

Diffusion and persistence of false rumors in social media networks : implications of searchability on rumor self-correction on Twitter

Eismann, Kathrin - In: Journal of business economics : JBE 91 (2021) 9, pp. 1299-1329

Social media networks (SMN) such as Facebook and Twitter are infamous for facilitating the spread of potentially false rumors. Although it has been argued that SMN enable their users to identify and challenge false rumors through collective efforts to make sense of unverified information—a...

Persistent link: https://www.econbiz.de/10012704076

"Mo" together or alone? : investigating the role of fundraisers' networks in online peer-to-peer fundraising

Priante, Anna; Ehrenhard, Michel L.; Broek, Tijs van den; … - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 5, pp. 986-1009

Persistent link: https://www.econbiz.de/10013391996

Influencers : the role of social influence in marketing

Du Plessis, Christilene - 2017

Persistent link: https://www.econbiz.de/10011859770

In-between self-marketing and collaboration : researcher identity formation in the usage of academic social network sites

Söldner, Jens-Henrik - In: Strategic change 32 (2023) 6, pp. 209-221

Persistent link: https://www.econbiz.de/10014429082

Online networks, social interaction and segregation : an evolutionary approach

Antoci, Angelo; Sabatini, Fabio - 2018

There is growing evidence that face-to-face interaction is declining in many countries, exacerbating the phenomenon of social isolation. On the other hand, social interaction through online networking sites is steeply rising. To analyze these societal dynamics, we have built an evolutionary game...

Persistent link: https://www.econbiz.de/10011818418

Dissonance minimization and conversation in social networks

Anufriev, Mikhail; Borissov, Kirill; Pakhnin, Mikhail - 2021

We study a model of social learning in networks where the dynamics of beliefs are driven by conversations of dissonance-minimizing agents. Given their current beliefs, agents make statements, tune them to the statements of their associates, and then revise their beliefs. We characterize the...

Persistent link: https://www.econbiz.de/10012669809

An extended technology acceptance model for marketing strategies in social media

Nistor, George Cristian - In: The review of economic and business studies : REBS 12 (2019) 1, pp. 127-136

Persistent link: https://www.econbiz.de/10012177754

1
2
3
4
5
6
7
8
9
10
Next
Last