surprisingly few studies have investigated in-store music in relation to employees. Conducting a large-scale field experiment in … employees more opportunities to influence the in-store music. The experiment lasted 56 weeks, and the stores were randomly … influence the in-store music through an app developed by Soundtrack Your Brand (SYB). The results from the experiment show that …

deferral or no purchase at all), often referred to as choice overload. In a field experiment with a major chocolate brand …

This study examined the experiences of music festival attendees and their perceptions within the stimulus …-organism-response (SOR) model. In this context, antecedents of the flow experience of music festival attendees (skill performance, ambiance … revisit within the context of music festivals. …

We Indians always fond of music. Music is an integral part of our daily routine life. Music enhances the retail … experience in the store. Music plays very important role in customers buying. Earlier studies found that music has three … thing any shopper will notice is that the music and the type of music playing. There is a link between music and emotions …

This study examines the impact of Brett Kavanaugh's Supreme Court appointment on U.S. music consumption, specifically … in seemingly unrelated sectors like the music industry. It underscores the importance of adaptive strategies in digital …