The effects of in-store music on consumer behavior have attracted much attention in the marketing literature, but … surprisingly few studies have investigated in-store music in relation to employees. Conducting a large-scale field experiment in … employees more opportunities to influence the in-store music. The experiment lasted 56 weeks, and the stores were randomly …

Interactive music streaming services have grown tremendously in recent years, raising questions about their effects on … digital music sales and piracy. While often overlooked in practice, theoretical considerations suggest that these effects may … unconstrained access to music, providing little incentives to acquire digital music through alternative channels of consumption. On …

This study examines the impact of Brett Kavanaugh's Supreme Court appointment on U.S. music consumption, specifically … in seemingly unrelated sectors like the music industry. It underscores the importance of adaptive strategies in digital …

We Indians always fond of music. Music is an integral part of our daily routine life. Music enhances the retail … experience in the store. Music plays very important role in customers buying. Earlier studies found that music has three … thing any shopper will notice is that the music and the type of music playing. There is a link between music and emotions …

This paper examines data on the effects of Internet peer-to peer (P2P) file sharing activities on music purchasing. The …. Analysis of survey responses suggests that P2P file-sharing is a substitute for legitimate music purchases and has strong … negative effects on legitimate music purchases. This contradicts the results of earlier analysis of the data commissioned by …