Institutional pressures that exist across organizational fields function as invisible influences that impact the professionals working within them. However, little is known about how these forces influence the use of data in guiding digital communications. This field study is the first to apply...

Abstract: While corporate social responsibility has gained considerable academic, corporate and media attention, is it actually becoming institutionalised as a legitimate part of business? This paper investigates the relationship between corporate social performance, reputation and conformity...

This paper investigates the relationship between social responsibility reporting and reputation at an industry rather than organisational level through a case study of the Australian banking industry. Since deregulation, the legitimacy of the social impact of the Australian banking industry has...

This chapter introduces a model depicting how the impersonal influence of mass media plays a central role in the symmetrical relationship maintenance strategy of legitimacy. In doing so it challenges a number of existing conceptions of the role of media in public relations practice. Firstly, it...

Corporate social responsibility (CSR) is increasingly seen as an imperative for sustainable business and there is a growing literature on the effect of CSR on corporate reputation. Despite this, a pall of ambiguity and uncertainty remains around what CSR means and how it should be practiced....

This paper places corporate social responsibility in the context of the resource-based view of the firm, and then uses relationship management to explain the growing involvement of business in corporate social responsibility activities. It argues that the value of the public relations function...