Fadairo, Muriel; Lanchimba, Cintya; Windsperger, Josef - Groupe d'Analyse et de Théorie Économique Lyon … - 2015
Multi-unit franchising (MUF) is a governance form inside franchising networks where the franchisor transfers to the franchisees the right to own and operate more than one outlet. While previous empirical literature has revealed various advantages of MUF as compared to single-unit franchising...