beer manufacturers to have exclusive territory clauses in their agreements with distributors. To identify the effect, I …

build off of the fact that in the past thirty years in the U.S. beer industry, as the number of beer producers (i.e. brewers …

(1) Background: Big brewers, which have experienced declining sales for their beer brands in the last decade, have been … barrels per year) taking advantage of the increasing sales of craft beer by emulating these products or by acquiring craft … ownership of U.S. mainstream and craft beer brands was decoded and visualized. In addition, an exploratory case study analyzed …

product variety in the U.S. beer industry. Upon acquisition by a macrobrewer, a craft brewery reduce its product variety in … brewery access to the macrobrewer's distribution network, facilitating expansion into new markets and thereby increasing the …

This paper studies the 2008 MillerCoors joint venture in the U.S. beer industry through a vertically related market …