technologies to measure the viewability of advertising campaigns on publisher websites. This paper discusses how the adoption of … such technologies could impact the economics of online advertising …

Endorser, Social Media, Advertising, Content and brand Awareness Against Youtube Buy Consumer Interests. The purpose of this …. Effect Against Buy Consumer Interests, 5. Effect of brand Awareness To Buy Consumer Interests, 6. Influence of Celebrity … study is to acquire knowledge and test theories about Celebrity Endorser, Social Media, Advertising, YouTube Content and …

Purpose: The research compared the effect of electronic word-of-mouth advertising (e-WOM) and brand strength in … significant influencer of the purchase decision: (1) being a strong brand induced by the company's efforts or (2) other consumers … strong or weak brand purchasing decisions with the positive, negative, or neutral presence of e-WOM for a product (smartphone …

Konsumentinnen und Konsumenten zur Werbung, zur Marke und auf die Kaufabsicht haben. Die Ergebnisse einer empirischen Studie zeigen … are more and more gaining popularity. So far there is only little scientific research on the advertising effectiveness of … the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …