The aim of this paper is to analyse consumers’ perception about private label products of Indian retailers and to examine the group difference between gender of the consumers and their perceptions towards private label product attributes. Total 345 samples are collected from consumers across...

The aim of this study is to analyze the influence of retailer equity on shoppers’ intention to purchase private labels from shoppers’ standpoint in the Indian large retailing. We conceptualize retailer equity comprises four dimensions-retailer awareness, retailer associations, perceived...

Consolidation of banks is driven by the objective of leveraging the synergies of geographical diversification, increased efficiency, cost savings and economies of scale. Being banking is an important component of the financial system; these structural changes can potentially have public policy...

Purpose – Globalization means integrating the economy and consumer market with the rest of the world, which involves the removal of restrictions on imports and foreign investment. The purpose of this paper is to examine the implications of globalization on international marketing from the...

Provides an analysis of the merger of the Bank of Madura and the ICICI Bank. Analysis of the strategic management aspect of a merger; Profiles of banks; Impact of the announcement of the swap ratio on the share prices of the acquiring bank and the acquired bank

This paper deals with the process of internationalization of Information technology firms from India. We test whether the firms have followed the pattern of 'Born Global' or Uppsala model of gradual internationalization

Foreign Direct Investment (FDI) plays an important role in the growth process of a country. There are two types of FDI: Inward Foreign Direct Investment (IFDI) and Onward Foreign Direct Investment (OFDI). We analyze the trends and pattern of FDI in India in this paper. To examine the structure...

The financial crisis that began in the US in the year 2007 became a full-scale crisis in the year 2008 and 2009 which, in turn, affected each and every economy in some way or the other including the ones which were not directly related to the crisis. There has been considerable slowdown in most...

This article deals with the business prospects of the biotechnology industry and portrays it as global sunrise industry. The biotech industry classification and the recent trends are outlined in the first part. The structure and the pattern of the industry in different countries have also been...