This article reports on a marketing initiative at a pharmaceutical company to redesign its distribution network. Distribution affects a firm's cost and customer satisfaction and drives profitability. Using a nonlinear mixed-integer programming model, the authors develop a distribution network...

This study focuses on retail promotion planning problem in a multi-objective, multimarket and multi-period framework and concomitantly addresses the following questions: What are the conditions for a retailer to offer an online promotion to all or a select set of the markets it is operating in?...

Motivated by the need of small and medium-sized hospitals to improve their platelet inventory management, we develop a finite-horizon dynamic programming model to optimize inventory control for perishable product (e.g., platelet) with 3-period shelf-life. In addition to identifying the best...

Firms increasingly invest in corporate social responsibility (CSR) as a competitive strategy. Cause Marketing (CM) is a type of CSR where a firm donates to a cause to attract prosocial customers. Empirical evidence has established that firms linked with a cause add value to customers, charge...

In complex-negative services such as healthcare, service providers often confront ethical dilemmas, which are often resolved through the use of an ethics committee (EC). These dilemmas commonly surround difficult issues such as end-of-life care and conflict among caregivers of a disabled...

We investigate the operational and economic ramifications of a Venture Capitalist (VC) funding a technology superstar (abbr. techstar) who manages a startup. The VC, who can be a generalist or a Supply Chain (SC) specialist, receives equity from the techstar in return for the funding and market...

We investigate the operational and economic ramifications of a Venture Capitalist (VC) funding a technology superstar (abbr. techstar) who manages a startup. The VC, who can be a generalist or a Supply Chain (SC) specialist, receives equity from the techstar in return for the funding and market...

We investigate the operational and economic ramifications of a Venture Capitalist (VC) funding a technology superstar (abbr. techstar) who manages a startup. The VC, who can be a generalist or a specialist, receives the techstar’s equity in return for the funding and market expansion advice to...

We investigate the relationship between competition and market composition on prosocial corporate behaviors, with a focus on the adoption of green technologies. We examine a model in which producers offer one of two substitutable goods: one that is inexpensive to produce but less environmentally...

In this research, we provide a comprehensive examination regarding outsourcing policies and decisions by conducting a systematic analysis from macro to micro level. At the macro level, we utilize a BOCR-based (Benefit, Opportunity, Cost, Risk) Analytical Network Process (ANP) model to find the...