Similar Search Results

When Your Enemies Become Your Allies : Investigating Liberal and Conservatives Consumers Respond Toward Brand Activism of ‘Controversial Industries’

Arli, Denni - 2022

Many companies are now taking a stance on various social and political issues. What happens when a company you dislike aligns itself with your political value. Hence, this research investigates the impact of brand activism on consumers’ perception of companies with opposing values (e.g....

Persistent link: https://www.econbiz.de/10014085025

Selfishness and consumer ethics : does (non)religiosity matter?

Arli, Denni; Tjiptono, Fandy - In: Journal of philanthropy and marketing 27 (2022) 4, pp. 1-13

Persistent link: https://www.econbiz.de/10013460861

Who cares more about the environment, those with an intrinsic, an extrinsic, a quest, or an atheistic religious orientation? : investigating the effect of religious ad appeals on a...

Arli, Denni; Van Esch, Patrick; Cui, Yuanyuan - In: Journal of business ethics : JBE 185 (2023) 2, pp. 427-448

Persistent link: https://www.econbiz.de/10014287580