In this study, we investigate the roles of political ideology, demographic characteristics and market environment in determining households’ store patronage behavior. We measure two key dimensions of store patronage—store format preference and store loyalty trait—of 23,092 U.S. households...

The effects of Walmart closure on households’ demand for consumer-packaged goods categories are analysed. The investigation involves two stages. In the first stage, Walmart closure effects on household demand for these categories are estimated using a two-way linear fixed effects regression....

In households, multiple life events transpire, such as marriage, divorce etc., which transition them across different stages in their life cycles. These transitions engender a number of tangible (e.g. disposable incomes) and intangible (e.g. roles) changes within households, and could have...

Consumers' price evaluations are influenced by the left-digit bias, wherein consumers judge the difference between $4.00 and $2.99 to be larger than that between $4.01 and $3.00, even though the numeric differences are identical. This research examines when and why consumers are more likely to...

While pet ownership has increased +5% between 2019 and 2022, total spending on pets has grown five times more. With 70% of U.S. households owning a pet, understanding what drives increases in pet spending is paramount for managers in the $171 billion pet care industry. We advance the hypothesis...