The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...

Rasanter Fortschritt, dynamisch ändernde Umwelten und steigender Wettbewerbsdruck bestimmen das heutige Wirtschaftsumfeld von Unternehmen in einer global vernetzten Welt. Unternehmen sind daher mehr denn je gefordert, kontinuierlich agil und innovativ zu sein. Die Mobilisierung von produktiver...

This study explores the determinants of customer loyalty in the Korean mobile telecommunications market with the emphasis on customer satisfaction and switching costs as major predictors of customer loyalty. South Korea has now become one of the world’s most leading mobile service markets with...

The aim of the present study is to investigate the relevant causal relationships on travel motivation, information sources, destination image, tourist satisfaction and destination loyalty during the Visit Perak Year promotional campaign. Data was collected using structured questionnaires that...