retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer … preferences toward certain stores and at whether Rhodians use these social media for fashion information and inspiration. Design … are a good way to follow fashion trends and that fashion is more accessible because of Facebook and Instagram compared to …

research, focusing on empirically determining those elements that affect the interaction between a fast fashion brand and its … outcomes such as brand image and consumer loyalty. This study also provides valuable academic insights and guides fast fashion …

interactive experiments via the Internet is adequate and reliable, making online interactive experimentation a valuable complement …