We ask how institutionalization affects the way managers understand novel practices, and how that understanding affects adoption behaviour. We argue that all managers act as sensemaking agents who construct theories about novel practices on the basis of the theories they learn, the discourse in...

Given that recent research has found that the meanings managers attribute to novel practices are crucial to understanding their adoption, we ask how institutional processes shape the way managers understand novel practices, and how that understanding affects adoption behaviour. In particular, we...