Both marketing and finance are about maximizing shareholder returns. Since finance operates at the enterprise level so must marketing, if the two disciplines are to meet. The link is that selling, general and administrative expenses often capture all the costs of the people involved in creating...

We analyse the agency influences on an increasingly common phenomenon, the change of status from public to private. We find that companies going private are more likely to have higher CEO and institutional shareholdings. We also find firms going private are more likely to have the same person as...

This document describes the current business operating environment, identifies the socio-economic reasons that make corporate controls mandatory for the current organizations (private, public, etc.) all over the world, and a methodology for designing corporate strategic and operational control...

The bulk of the global innovative effort takes place in 5 countries: USA, Japan and China as leaders, with France and United Kingdom as immediate followers, which all display, on the long run, a negative marginal value added on innovation. The present paper attempts to answer the following...

The aim of this paper is to analyze both internal and external aspects posing a risk in the operation for the multinational Johnson Controls in its subsidiaries in United States and Mexico from the point of view based on institutions; the main challenge to initiate the investigation is do have...

Are dominant online search engines monopolies enjoying low contest-ability, due to high barriers to entry, or innovative first-movers? This paper argues that dominant online search engines maintain their leadership through an “innovation feedback loop”: a process whereby increasing R&D...

Intellectual capital is not sufficiently depicted in the annual reports of Polish companies, although it plays an important role in the operation and market valuation of enterprises. The aim of the paper is to evaluate the possibilities of using the KCETM method for depicting intellectual...

Intellectual capital is not sufficiently depicted in the annual reports of Polish companies, although it plays an important role in the operation and market valuation of enterprises. The aim of the paper is to evaluate the possibilities of using the KCETM method for depicting intellectual...

A strong case can be made that the key determinant of a firm's long-term performance is its knowledge building proficiency. Knowledge building and value creation are opposite sides of the same coin. As such, this PowerPoint lays out six key learning objectives. First, knowledge building is the...

The concept of vertical architecture defines the scope of a firm and the extent to which it is open to final and intermediate markets. A firm can make or buy inputs, and transfer outputs downstream or sell them. Permeable vertical architectures are partly integrated and partly open to the...