Electronic commerce has enabled the use of intelligent agenttechnologies that can evaluate buyers, customize products, and price inreal-time. Our model of an electronic market with customizable productsanalyzes the pricing, profitability and welfare implications ofagent-based technologies that...

Sponsored search mechanisms, where advertisers bid for placement to beas close to the top in the listing of search results, are the fastestgrowing among online search models. Sponsored search in popular searchservices such as Google and Yahoo! employ an auction mechanism whereinfirms can bid,...

Secondary markets have adopted a number of quality signaling mechanismssuch as certification to reduce information asymmetries between buyersand sellers in these markets. However the importance and value of thesesignals depends on the nature and extent of information asymmetries.With the growth...

We study whether and how contractual arrangements (fixed price vs.time-and-materials contracts) change the effect of reputation,certification, and language characteristics on the chances of winningoutsourcing contracts. Using a comprehensive dataset from an onlineoutsourcing marketplace, we...

Recent developments in information technologies, especially Web 2.0 technologies, have radically transformed many markets through disintermediation and decentralization. Lower barriers of entry in these markets enable small firms and individuals to engage in transactions that were otherwise...

Sponsored search advertising has emerged as an important and significant forum for advertisers, accounting for 40% of all advertising spending online. The unique features of sponsored search advertising - the nature of consumer search as well as the pricing mechanisms employed - differentiate it...

The growth of the Internet and other digitization technologies has enabled the unbundling of the physical and information components of the value chain and has led to an explosion of information made available to consumers. Understanding the implications of this new informational landscape for...

Online matching platforms that lack common informational mechanisms such as ratings and reviews often resort to mandatory verification of their users to enhance credibility. However, such mandatory verification may suppress the transmission of useful information for individual users. This study...

Prior literature has established a positive association between mobile app adoption and customers' purchase behaviors. However, it is not clear whether firms can actively influence customers' mobile app adoptions and increase their purchases through these induced adoptions.Using a randomized...