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How do social media-facilitated crowdsourcing and knowledge integration affect new product development? : SME agile initiatives
Nasution, Muhammad Dharma Tuah Putra; Sari, Pipit Buana; … - In: Cogent business & management 10 (2023) 3, pp. 1-26
Crowdsourcing, which is a relatively new phenomenon, offers a variety of potential marketing initiatives for the future expansion of SMEs. The aim of this study is to analyze the impact of social media-facilitated crowdsourcing on the capability to integrate knowledge, which ultimately results...
Persistent link: https://www.econbiz.de/10014506292
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Customers' motives to engage in social media-based product idea contests : empirical evidence from Germany
Geise, Fabian A. - In: Journal of creating value 9 (2023) 2, pp. 183-209
Persistent link: https://www.econbiz.de/10014582539
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Value co-creation in public social media at different stages of the new product development process : a case study of a Polish clothes manufacturer
Piątkowska, Beata - In: Journal of marketing and consumer behaviour in emerging … (2022) 1/14, pp. 40-51
This study contributes to the value co-creation theory in the context of the new product development process. The aim of this study is a comparison of interactions that lead to creation of value on public social media. The considered interactions are at different stages of the new product...
Persistent link: https://www.econbiz.de/10013382454
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Building the business platform by modularization strategies : cases of Taiwan social networking vendors
Hung, Chia-Liang - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-14
Firms achieve their competitive advantage quickly through the concept framework of open innovation by integrating … innovation into building platform blocks by modular operators. These eight modular operators are splitting, augmenting, deleting …
Persistent link: https://www.econbiz.de/10012801595
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Profiting from innovative user communities : how firms organize the production of user modifications in the computer games industry
Jeppesen, Lars Bo (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002577728
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Ideation Through Online Open Innovation Platform : Dell Ideastorm
Hossain, Mokter - 2015
open innovation platforms. Analyzing data of implemented ideas from Dell IdeaStorm platform, we found that only a small … fraction of submitted ideas is implementable. Consequently, firms tend to adopt targeted open innovation for idea generation on …
Persistent link: https://www.econbiz.de/10013020594
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Effects of user community sensing capability in digital product innovation : evidence from the video game industry
Ek, Peter; Sörhammar, David - In: International journal of innovation management : IJIM 26 (2022) 1, pp. 1-30
Persistent link: https://www.econbiz.de/10013269783
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Seeker exemplars and quantitative ideation outcomes in crowdsourcing contests
Koh, Tat Koon; Cheung, Muller Y. M. - In: Information systems research : ISR 33 (2022) 1, pp. 265-284
Persistent link: https://www.econbiz.de/10013188328
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Let the user speak : is feedback on Facebook a source of firms' innovation?
Bertschek, Irene; Kesler, Reinhold - 2017
study the role that firms' and users' activities on Facebook play in the innovation process. We find that firms' adoption of … actively ask for feedback, while only negative user comments are positively and significantly related to innovation success …
Persistent link: https://www.econbiz.de/10011623206
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Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin - 2017
Persistent link: https://www.econbiz.de/10011809713