In this era of globalization and intense competition, great efforts have been made to cut costs and adjust flows in supply chain to increase profits. Now, firms are starting to look ahead in the chain. It is sound knowledge of customer needs that will control production and supply of goods. This...

Purpose: This study aims to examine the role of technological capabilities in the competitive advantage of supply chains for the "countryside" hub of São Paulo state. Design/methodology/approach: An interdisciplinary approach was adopted by combining the strategic orientation of supply chain...

This paper aims to investigate between the renewed emphasis and interests in integration of marketing and supply chain management (SCM) strategies. Providing customer service in the value chain is largely the domain of two functional areas - marketing and SCM. Collaborative integration between...

The main goal of this article is to analyze the role that competitive advantage takes on the relationship between entrepreneurial orientation, resources and capabilities, and export performance of Portuguese small and medium enterprises exporting footwear industry. Additionally this research has...

Economic globalization has rapidly intensified the competition among businesses. Therefore, it is pivotal that SMEs follow competitive strategic positions and adopt strategic methods in order to confront the various challenges in this era. This study assessed the factors that determine the...

The circular economy model enables businesses to incorporate regenerative manufacturing systems that use closed-loop resources to achieve economic and environmental sustainability. The work focuses on the circular economy’s competitive advantage from the multinationals apparel industry’s...

Nation branding has gained increasing popularity among marketeers, academics, and practitioners during recent decades. However, awareness among multidisciplinary researchers has been raised in the recent past. The purposes of this conceptual study were to address the lack of research on the...