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Differentiation, cost leadership, or ending up in the middle? : a reflection on the viability of Porter's generic strategies through a case study comparison of McDonalds and Starbu...
Bhat, Mehvish
;
Agrawal, Ankur
;
Barmpas, Michail V.
- In:
Athens journal of business & economics : AJBE
10
(
2024
)
3
,
pp. 217-238
Persistent link: https://www.econbiz.de/10014555829
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