The paper explores determinants of corporate adoption of social media and the role of technology acceptance model in the path. This paper assimilates some components of the technology acceptance dimension and social expectation theories to determine corporate intentions to use social media. Six...

This paper analyzes the strategic opportunities enabled by one of Booking.com's managerial innovations introduced in 2015-16: a new online discount feature. Focusing on the hospitality and online booking platforms, we explore the role of the heterogeneity in characteristics that make...

As tourism is a fast-growing industry, it is worth focusing on understanding travelers’ information generation behavior. The previous research also found that research in the motivation of travelers in sharing travel information through SNSs is quite limited. This research aims to study social...

Since birth of Social Networking Sites (SNSs), these attracted millions of users from all around the world. The SNSs have changed the communication ways of people from more traditional to modern approaches. This study aims to examine diffusion and adoption of Facebook.com among Pakistani...

This paper studies the peer effect of iPhone adoptions in China. We use a unique data set of iPhone adoption records from a provincial capital city in China, in a span of over four years starting from iPhone's first introduction to mainland China. We construct a social network using six month's...

Based on Service Oriented Architecture (SOA) paradigm, Web Services is one of the most recent integration technologies enabling “dynamic e-Business”. Implementation of Web Services revolutionizes application design and development concepts, and introduces a shift from object-oriented to...

Artificial intelligence role the most essential and influential for digital marketing. For social media, AI is one of the most powerful tools to gain buying intention. This research aims to study the effect of the technology readiness index model to be mediated through the technology acceptance...