Purpose: The purpose of this study is to illustrate how innovative and creative companies develop products and services at the bottom of the economic pyramid (B.o.P) markets. This paper attempts to gain further insight regarding the usage of the 4A perspective developed by Anderson and Billou...

A broad range of organizations, from small and medium-sized enterprises to large multi-nationals, are interested in adopting circular economy practices. A circular economy can help companies make better use of materials by minimizing the input of natural resources, reducing waste, and optimizing...

The aim of the article is to study ESG factors and the motives of including the ESG perspective by companies in their business models (BM). The 2-stage research procedure was used to analyse the problem: bibliographic research was carried out with the use of VOSviewer software. In the paper, 99...

Is greenwashing a business model? The paper is a conceptual effort to advance the discussions of greenwashing though the lenses of business model thinking. We argue that the business model literature can offer a useful supplement to the existing conceptualisations of greenwashing by linking...