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Camilleri, Mark Anthony - 2018

Modern revenue managers understand, anticipate, and react to market demand to maximize their businesses' revenues. They often do so by analyzing, forecasting, and optimizing their fixed, perishable inventory, and time-variable supply, through dynamic prices. Hence, the objective of pricing and...

Persistent link: https://www.econbiz.de/10012907534

Legal Environment of the Destination Countries of Internationalized Brazilian Franchise Chains

de Almeida, Marcelo de Jesus Ferreira - 2018

Motivated by globalization, the internationalization of Brazilian franchise chains to emerging countries has grown in …

Persistent link: https://www.econbiz.de/10012909752

Internationalization and the Performance of Born-Global SMEs : The Mediating Role of Social Networks

Zhou, Lianxi - 2014

This paper offers a social network explanation for the purported relationship between internationalization and firm performance in the context of born global small and medium enterprises (SMEs). We argue that home-based social networks play a mediating role in the relationship between inward and...

Persistent link: https://www.econbiz.de/10013064005

Global Corporate Citizenship

Camilleri, Mark Anthony - 2021

In 2002, thirty-four chief executives of the world’s largest multinational corporations signed a document during the World Economic Forum (WEF) entitled, ‘Global Corporate Citizenship: The Leadership Challenge for CEOs and Boards’. These included Coca-Cola, Deutsche Bank, Diageo, Merck &...

Persistent link: https://www.econbiz.de/10013226042

Entering the Global Market Place of the 21st Century : Strategies, Risks, and Modes for International Expansion of Chinese Businesses

Rhyne, D.B.A., William J. - 2009

The purpose of this article is to discuss the risks for Chinese companies that are interested in pursuing international business opportunities. Drawing from personal industry experience, experience teaching Chinese entrepreneurs/managers in China, and marketing management class lectures, I...

Persistent link: https://www.econbiz.de/10014046707

Dynamic Slotting and Pricing Decisions in a Durable Product Supply Chain

He, Xiuli - 2009

We consider a supply chain in which a manufacturer sells an innovative durable product to an independent retailer over its life cycle. We assume that the product demand follows a Bass-type diffusion process, and it is determined by the market influences, retail price of the product, and shelf...

Persistent link: https://www.econbiz.de/10012766676

Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain : Feedback Stackelberg Strategies

He, Xiuli - 2009

Cooperative (co-op) advertising is an important instrument for aligning manufacturer and retailer decisions in supply chains. In this, the manufacturer announces a co-op advertising policy, i.e., a participation rate that specifies the percentage of the retailer's advertising expenditure that it...

Persistent link: https://www.econbiz.de/10012766775

Globalization, de-globalization, and re-globalization : some historical context and the impact of the COVID pandemic

Madhok, Anoop - In: Business research quarterly : BRQ 24 (2021) 3, pp. 199-203

essay, I provide some historical context to the recent era of "hyper-globalization." I then present multiple factors …-economic, social, political, technological, and governance-related - that collectively explain why globalization has peaked and is on … economy, state, and society so as to realize a healthier alignment among them. Finally, I look at where globalization might be …

Persistent link: https://www.econbiz.de/10012617481

Does a global young consumer exist? : a comparative study of South Korea and Poland

Kacprzak, Agnieszka; Dziewanowska, Katarzyna - In: Journal of marketing and consumer behaviour in emerging … (2015) 1, pp. 47-61

consumption patterns. The globalization process is believed to affect most young people designated Generation Y. They were brought …

Persistent link: https://www.econbiz.de/10012116439

Parenting Advantage in the MNC : An Embeddedness Perspective on the Value Added by Headquarters

Nell, Phillip C. - 2014

What determines the value an MNC's headquarters adds to its own affiliates? In this paper, we shed light on this question by linking the embeddedness view of the multinational corporation to the literature on parenting advantage. We test our hypotheses on an original dataset of 124 manufacturing...

Persistent link: https://www.econbiz.de/10013066166

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