Car manufacturers and dealers have tended to exclude used cars from their businesses thinking that the focus of dealers' sales efforts should be on new cars, which carry higher price tags targeting wealthier buyers. Dealers and original equipment manufacturers (OEMs) have been aiming to push the...

This case covers 'market scan/scenarios', 'internal analysis,' and 'strategic fit' from phase 1 of the marketing strategy blueprint (see Chapter 1, Figure 1.8). It primarily focuses on the question: 'Where are we now?'

This paper surveys the relevant operations research literature on timetabling and resource allocation problems with a special attention paid to the transportation systems. The purpose of this review is to define the critical objectives, determine the key components and identify the key issues...

Supermarkets offer multiple mechanisms to encourage consumers to shop online. Little is, however, available to comprehend household purchasing arrangements, processes and practices before going online. Our theoretical perspective draws on body of research covering areas such as intra-household...

IKEA, a worldwide known “Assemble & Install-It-Yourself” furniture company of Swedish origin, launched an augmented reality app, namely, IKEA Place, that aimed to solve practical problems surrounding furniture shopping in September 2017. The IKEA Place, which used augmented reality to allow...

An on-line consumer review, which is a popular form of consumer created information, is provided by previous consumers. It often includes information and recommendation. This novel type of the electronic word-of-mouth communication has recently been emerging as a crucial factor in trust building...

The social construction of technology in marketers' strategy ought to have a more profound role to play in unpacking quot;realquot; motivations and predicting engagement or anti-choice behavior with technology. Focus groups were conducted in London (UK) to illicit perceptions of both adopters...

Maintenance operations directly influence the performances of railway vehicles and play a crucial role in railway services to provide uninterrupted and high quality service to passengers. With the exception of preventive activities, the demand of spare parts for maintenance tasks is usually...

This chapter enhances the dyadic gain-loss concept by presenting findings of a research project on uncovering whether the efficiency component of gamification could be better attained by balancing a shift from gain to loss, or completely avoiding it altogether. The gamification of any system...