As the current Law (at least Brazilian Law) considers that trademark, internet domain and businesses names have distinct legal objectives, the most logical solution from the point of view of commercial strategy is to seek the protection of each one separately. By grouping and concentrating these...

In the Brazilian market it is possible to observe local entrepreneurs using foreign names, for example, the case of the clothing brand called John John Denim, that among other things uses international celebrities like Zac Efron for its marketing campaigns. The society has an enormous...