From the perspective of live commerce consumers in South Korea, this study aimed to investigate the changes in consumer interest since the onset of the coronavirus disease 2019 (COVID-19) pandemic. To this end, a consumer perception survey on live commerce was conducted. Further, this study...

This article investigates the problem of Polish and South Korean Millennials' consumer behaviour on the e-commerce market. There were arguments about whether Generation Y members as Digital Natives are rather a coherent or diversified cohort of consumers. They were raised in the culturally...

The purpose of this study is to suggest strategies for ASEAN MSME's in the Korean e-commerce market. The ASEAN is the second largest trading partner of South Korea. However, the share of ASEAN in the cross-border e-commerce market of Korea is extremely low. First, we analyzed the Trade...

This study investigates the determining factors of the successful adoption of e-business by small and medium enterprises (SMEs) in Korea using survey data. After the major determining factors were identified from the innovation adoption literature and were extracted by applying the principal...

For e-commerce to serve as a platform for innovation, all forthcoming regulations on e-commerce must adhere to the principles of technological neutrality and private sector-driven leadership and should include additional policy goals of enhancing consumer benefit and protection. It is important...

This report explores the substitutability/complementarity between e-commerce activity and trade-in-goods/jobs. Although there is a possibility that e-commerce activity could substitute trade in goods and jobs, we found no such evidence in Korea. In other words, the data in Korea shows that...

Southeast and South Asian countries are actively promoting digital economy policies and strategies. They have a great potential in the digital economy: they generally maintain high economic growth rates, have large markets, young population, and decent ICT utilization levels, etc. The conditions...