Although it is still controversial, neuromarketing remains the most promising area of marketing. Basically, the goal of neuromarketing is to study how human brain is affected by marketing stimuli. In neuromarketing, brain activity can be monitored and measured using state-of-the-art neuroimaging...

We examine the association between brain types and wages using the UK Behavioural Study dataset for the period 2011 to 2013 (four waves). By applying Empathising-Systemising Theory (E-S), the estimations suggest that, for men and women, systemising traits are associated with higher wage returns...

Neural networks are tackled through probabilities for neurons to be activated by other neurons. They are represented by doubly stochastic matrices, named brain matrices, the polytope of which is the convex hull of the permutation matrices which are vertices of this Birkhoff polytope. Each...

Most of our knowledge on the mechanisms of thyroid hormone (TH) dependent brain development is based on clinical observations and animal studies of maternal/fetal hypothyroidism. THs play an essential role in brain development and hormone deficiency during critical phases in fetal life may lead...

Businesses to survive, always strive to better themselves through continuously keeping up with trends and continuously improving processes. Understanding the consumer is becoming more difficult now due to the increase in customer numbers, products, competitors and shorter reaction time. Since...