How do online shoppers use their electronic shopping carts (e-carts)? Further, why would n online consumer be motivated to place an item in their electronic (e-cart), only to abandon it? Ecart abandonment refers to “consumers' placement of item(s) in their online shopping cart without making a...

This study explores the meaning and essence of a relatively new phenomenon-electronic (EDating) in regards to its relationships and effects on gender. In our phenomenology, we look at the Internet-based form of EDating via the experiences of college-aged singles in the U.S. First, we explore the...

The authors employ consumer theories of cognition into the event marketing context. Upon gathering field surveys from attendees (n=1,636) at an international sporting event with a multinational sponsor, the authors demonstrate the pivotal roles that attendees' knowledge regarding the sponsor's...

Background music adds a multi-sensory element to marketing and e-commerce. Applying interactive sensory-enabling technologies (SETs) to online shopping websites is an area of interest of sensory marketing. This research examines interactive background music in ecommerce and investigates how...

In this exploratory piece, we set a conceptual basis for further empirical work on cyber identity theft. To do this, we introduce three classification schemes (i.e., methods used by the thieves; time frame of the theft; behavioral responses by victims) that synthesize conceptualizations of...

In 2004, we began to gather data during the second year of a professional cycling event in an effort to conduct a set of empirical studies on effective methods of sports sponsorship and event marketing. Specifically, from 2004 to 2008, we conducted survey research at the five Tour de Georgia...

In this chapter, I focus on womens’ gift-exchange, namely gift-giving, in the romantic context of a holiday event — Valentine’s Day. It is an especially valuable context for studying consumption phenomena for several reasons. For one, it is a holiday where gender roles are highlighted...

From fantasy football to virtual professors, the Internet is a key concept in marketing education — and the learning process. This literature review and gap analysis investigates the recent publications concerning the Internet and marketing education in The Journal of Marketing Education. The...

With an on-site study at a sponsored event, we construct and test competing models to examine the relationship between event attendees, sponsorship, community involvement, and the title sponsor’s brand with respect to purchase intentions. We show that an attendee’s enthusiasm and activeness...