We analyze the effects of prior gain and loss experiences on individuals’ behavior in twocoordination games: battle of the sexes and simultaneous market entry. We proposesubjectively transformed games that integrate elements of prospect theory, aggregation ofprior and subsequent payoffs, and...

We investigate the strategic decision behavior of female entrepreneurs in a realistic marketentry experiment where individuals started with gains or losses experienced prior to the game.We compare the entry behavior of female entrepreneurs to the entry behavior of maleentrepreneurs and to the...

Disinvestment, in the sense of project termination and liquidation of assets including thecession of a venture, is an important realm of entrepreneurial decision-making. This studypresents the results of an experimental investigation modeling the choice to disinvest as adynamic problem of...

Die vorliegende Arbeit befasst sich mit Innovationsdiffusionsmodellen und deren Anwendung in der Marketingpraxis. Sie hat zwei Ziele: Einen Überblick über existierende Innovationsmodelle zu schaffen und ein neues besseres Modell zu entwickeln. Es wird ein neuer Klassifizierungsansatz...

In der betriebswirtschaftlichen Realität werden riskante Entscheidungen meistens nach vorherigen Gewinn- oder Verlusterfahrungen getroffen und empirische Beobachtungen legen nahe, dass vorherige derartige Erfahrungen das aktuelle Risikoverhalten beeinflussen. Da dieser Umstand in den...

Die vorliegende Dissertation beschäftigt sich hauptsächlich mit zwei Fragen: Erstens, welche Faktoren beein-flussen den Prozess, durch den sich neue Technologien unter Firmen verbreiten? Zweitens, welche Konsequen-zen ergeben sich aus der Verbreitung neuer Technologien? Beide Fragen...

The paper analyzes factors that influence the adoption of e-learning and gives an example of how to forecast technology adoption based on a post-hoc predictive segmentation using a classification and regression tree (CART). We find strong evidence for the existence of technological...

We use a sample of 18 countries to study what variables have a significant impact on an indi-vidual?s decision to start a new business and classification and regression trees for an accurate interpretation of the data. Our results support existing literature suggesting the existence of strong...

Our study shows that the technological development of a firm can be subject to an endogenous acceleration mechanism. The more advanced a firm is in using a particular set of technologies, the more likely will it adopt additional, related technologies. This acceleration mechanism implies that...

This paper studies the diffusion of multiple, related technologies among firms. The results suggest an endogenous acceleration mechanism of technology adoption: The more advanced a firm is in using a particular set of technologies, the more likely it is to adopt additional, related technologies....