Book Club are found to be a business stealing form of advertising that raises title level sales without increasing the …-endorsed titles by endorsed authors. These spillover demand estimates demonstrate a broad range of benefits from advertising for firms …

Rapid rise in social media users has spawned a new form of advertising for businesses called social media advertising …-grabbing details, emotional appeal, and celebrity endorsement all had an effect on how social media advertising was evaluated. The …

' attitudes. Promotion of products through celebrities is a trendy advertising practice around the world. The present study judged … the impact of celebrity credibility on advertising effectiveness in terms of consumer's attitude towards the advertisement …

Endorser, Social Media, Advertising, Content and brand Awareness Against Youtube Buy Consumer Interests. The purpose of this … study is to acquire knowledge and test theories about Celebrity Endorser, Social Media, Advertising, YouTube Content and …

insufficient as applied to non-traditional advertising techniques, particularly when involving celebrities. The note then proposes …

endorsement in television advertising in Sudan.The study is based on a survey questionnaire to a sample of 268 university students … on their attitude towards celebrity endorsement in television advertising. Various statistical techniques, such as … advertising. The results indicated some statistically significant differences between the high and low religion commitments …