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Keyword search advertising occurs when an advertiser pays a search engine to link a particular keyword to its website. Keywords are often trademarks and some mark owners have objected to the search engines' practice of selling their marks as keywords without permission. Trademark doctrine...
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das gesamte Internet. Im Gegensatz dazu wird durch Peering nur wechselseitiger Datenaustausch zwischen den Netzen der … ihrer Internet Service Provider und deren Interconnection-Partnern, welche diese Inhalte vornehmlich durchleiten. Mit Hilfe …
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The development of the digital economy and the emergence of new technologies are changing the way of doing business. In recent foreign direct investment (FDI) studies, factors in addition to conventional ownership-location-internalisation (OLI) factors have been explored to enrich the FDI model....
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2016, following a decade of trademark litigation in connection with its competitors’ Internet search advertising practices … allegedly anti-competitive trademark settlement agreements. This article outlines the basic mechanics of Internet search …
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The paper briefly highlights the importance of the internet for business operations of modern companies and the … identification of presence of internet marketing and its influence on business success of companies in Bosnia and Herzegovina (BiH …). The application of the internet in marketing in BiH has still been insufficiently studied. Hence, the research may be more …
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We investigate the relation between Net Neutrality regulation and Internet fragmentation. We model a two-sided market …, where Content Providers (CPs) and consumers interact through Internet Service Providers (ISPs), and CPs sell consumers … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the …
Persistent link: https://www.econbiz.de/10011305392
Robert Bork's Antitrust Paradox (1978) has been justification for lack of antitrust behavior for over four decades. His test essentially asks if consumers are harmed by the pricing practices of the firm in the market in which they purchase the good or service. Even if these firms are monopoly or...
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