insurance option is only critical for their willingness to donate to a charity if the uncertainty affects the proper use of …

charitable motive, offering these charity-linked bundles could be a strategic instrument for firms to increase profits. We report …, complete markets, and absent transaction cost, selling charity-linked bundles should not be profitable even when consumers are … significantly higher profits. No such effect is observed when the donation is limited to 2%. Offering charity-linked bundles …