The whole purpose of the present research was to advance the comprehension of the mediating effect of emotional advertising on consumer decision-making style and purchase intention. A conceptual framework showing linkages among variables, based on past literature was made which is tested with...

This article is an analytical review of the book “ROI for Technology Projects: Measuring and Delivering Value” by D. Brian Roulstone and Jack J. Phillips. The authors of the book effectively demystify a popular perception of the return on investment (ROI) metric as an ad hoc calculation...

We conduct an experiment to examine the separate and interactive effects of individuals' risk preferences and two commonly-used performance measures – return on investment (ROI) and residual income (RI) – on risk-taking in capital investment decisions. We predict and find that the use of ROI...

This paper discusses problems that need to be addressed while building a knowledge management - KM portal. A few key issues are how to create taxonomies, what type of documents to keep in the KM portal and how to create knowledge capture mechanisms in the organisation. This paper explains these...

Based on the seminal paper of Farrell (1957), researchers have developed several methods for measuring efficiency. Nowadays, the most prominent representatives are nonparametric data envelopment analysis (DEA) and parametric stochastic frontier analysis (SFA), both introduced in the late 1970s....

Based on the seminal paper of Farrell (1957), researchers have developed several methods for measuring e fficiency. Nowadays, the most prominent representatives are nonparametric data envelopment analysis (DEA) and parametric stochastic frontier analysis (SFA), both introduced in the late 1970s....

Based on the seminal paper of Farrell (1957), researchers have developed several methods for measuring efficiency. Nowadays, the most prominent representatives are nonparametric data envelopment analysis (DEA) and parametric stochastic frontier analysis (SFA), both introduced in the late 1970s....