Complementary sourcing, where an end product depends on both a supplier's and a manufacturer's engineering and production efforts, is ubiquitous in modern supply chains. A unique feature of complementary sourcing is that efforts by one party enhance the marginal value of the other party's...

This research explores the value of data sharing in a two-echelon, fresh product supply chain consisting of a retailer and manufacturer. Demand is stochastic and price sensitive. Decision-making is decentralized and the supply chain operates with a simple linear wholesale price contract. We...

Problem Definition: With heightened global uncertainty, supply chain managers are under increasing pressure to craft strategies that accommodate both supply and demand risks. While flexibility is a well-understood strategy to accommodate risk, there is no clear guidance on the optimal...

Advertising, one of the critical marketing devices, directly affects sales performance. Companies have been long seeking efficient advertising strategies to promote consumer awareness and boost the following sales. With the advent of location-based services, geofencing enables an advertiser to...

The simultaneous production of different outputs (co-products) is observed in the chemical, material, mineral, and semiconductor industries among others. Often, as with microprocessors, the outputs differ in quality in the vertical sense and firms classify the output into different grades...

Product service plays a crucial role for brands to retain customers and spur revenue growth. It is, however, often outsourced to a third-party supplier, driven by cost savings and the ability to focus on core businesses. While there is a large body of literature studying service outsourcing, the...

This research explores how customer needs dispersion influences a firm's intent to outsource, and, if the firm does decide to outsource, how it can retain the potential cost advantages offered by a third-party supplier. Customer service plays a crucial role for firms to retain customers and spur...

The aftermath of a rapid-onset disaster is the most crucial period, during which health and humanitarian organizations (HOs) must distribute critical relief items at quickest possible time. Yet, supply management is a significant challenge due to many unknowns such as time, place, type, and...

In this paper, we study price optimization with price-demand relationships captured by the paired combinatorial logit (PCL) model which overcomes restrictions of the well-studied multinomial logit (MNL) and nested logit (NL) models. The PCL model allows for choice-correlation and, like the NL...

This paper investigates the relationship between market conditions and the value and use of sourcing flexibility for service processes. We develop and analyze a series of models, and we derive expressions for the optimal switching decision, the value of the option to outsource, the value of the...