The purpose of this study is to identify elements that influence the sale of generic pharmaceutical products during their life cycle in order to achieve more comprehensive planning and to prevent a decline stage of the product life cycle (PLC). We used a system dynamic model to identify the...

This is an analytical, descriptive, and cross-sectional case study to identify a pharmaceutical company's organizational life cycle (OLC) situation using clustering methods. Data came from Iran's pharmaceutical firms in 2001-2018. We used sales growth, dividend per ratio, and performance...

The purpose of this study is to identify elements that influence the sale of generic pharmaceutical products during their life cycle in order to achieve more comprehensive planning and to prevent a decline stage of the product life cycle (PLC). We used a system dynamic model to identify the...