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Private brands are those manufactured or provided by one company for offer under another company's brand. They are …
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Organized retail industry in its present form is not very old and has a very small share in the overall retail market in India. Consequently the industry of private label branded products is evolving. Majority of the organized retail firms are still offering products under national and local...
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. Currently, NBs continue with their higher pricing, to sustain their brand equity. On the other hand, grocery retailers continue …
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We examine the role of store branded "private label" products in determining bargaining outcomes between retailers and manufacturers in the single-serve brew-at-home coffee category. Exploiting a novel setting in which the dominant, single-serve technology was protected by a patent that...
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maintenance to position the private label product in a more favorable position vis-à-vis the brand. Legal scholars and …
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In this paper, we investigate optimal pricing strategies for an online grocery retailer that derives its profits from delivery fees and grocery sales. We base our theoretical framework on the well-established work of Schmalensee (1981) in two-part pricing, while allowing for repeat purchase...
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