Sahni, Navdeep S.; Nair, Harikesh - 2018 - This draft: March 6, 2018
We develop a field experiment that assesses whether advertising can serve as a signal that enhances consumers …' evaluations of advertised goods. We implement the experiment on a mobile search platform that provides listings and reviews for an … platform; and ratings of those that advertised during the experiment are found to be higher two years later. Taken together, we …