The aim of this research paper is to investigate the adoption of digital branding among specialty eatery start-ups in a post-pandemic environment. The study analyses the relevance of digital branding's advantages and drawbacks, and examines the intention of specialty eateries to adopt digital...

The aim of this research paper is to investigate the adoption of digital branding among specialty eatery start-ups in a post-pandemic environment. The study analyses the relevance of digital branding's advantages and drawbacks, and examines the intention of specialty eateries to adopt digital...

The growth of the "Internet" and the subsequent use of smartphones has led to heavy social media usage in recent years. Social media campaigns have been successful in influencing purchase intention. Ethnocentrism also affects the purchase intention (PI) of domestic products. ETH is an evolving...

The current research studied the impact of Emotional Intelligence on Job Satisfaction among Government Employees specifically Physicians. The model used for regression has good fit as indicates F – value 1.092 which had significant value.298 as it can be seen that it is above the threshold...

The Study purposes to establish the relationship between various factors of service quality on student satisfaction. The study was causal in nature, using survey method for data Collection. The sample size used for the study was 300. Respondents included both male and female students exclusively...

The growth of the "Internet" and the subsequent use of smartphones has led to heavy social media usage in recent years. Social media campaigns have been successful in influencing purchase intention. Ethnocentrism also affects the purchase intention (PI) of domestic products. ETH is an evolving...

Consolidation of banks is driven by the objective of leveraging the synergies of geographical diversification, increased efficiency, cost savings and economies of scale. Being banking is an important component of the financial system; these structural changes can potentially have public policy...

Purpose – Globalization means integrating the economy and consumer market with the rest of the world, which involves the removal of restrictions on imports and foreign investment. The purpose of this paper is to examine the implications of globalization on international marketing from the...

Provides an analysis of the merger of the Bank of Madura and the ICICI Bank. Analysis of the strategic management aspect of a merger; Profiles of banks; Impact of the announcement of the swap ratio on the share prices of the acquiring bank and the acquired bank