components in promotional strategies employed by the South Korean popular music industry. The paper explores promotional … strategies used by the BTS music group in particular. The group uses the 5.0 marketing method in its promotional strategies …

role in fostering inclusion. The 'festivalisation' of culture, politics and space in cities is often regarded as … problematic, but this book examines the positive and negative ways that festivals affect cities by examining festive spaces as … contested spaces. The book focuses on Western European cities, a particularly interesting context given the social and cultural …

Culture-Based Development paradigm (CBD), the current study approaches local cultural capital as an entity that can be … temporarily segmented into living culture and cultural heritage and can be further differentiated type-wise into material cultural … capital and immaterial cultural capital. The main hypothesis of this paper is that living culture and cultural heritage have …

Within heritage studies, popular music is considered not only as a significant part of cultural history of certain … musicians, music fans and citizens.The paper examines how the memory of the Leningrad Rock Club is presented in contemporary St … culture in all its diversity becomes a part of this process …

British cities have a surprisingly long history of cultural diversity. Recently they have become significantly more …