Purpose: The paper presents empirical evidence of sustainable practices adopted by rural tourism stakeholders. It explores the concept and meaning of sustainable practices and what motivates rural tourism stakeholders to adopt sustainable tourism practices as well as recommendations to enhance...

Purpose: This study explores the COVID-19 pandemic on the tourism sector and tourist destinations by expanding the Tourism Area Life Cycle (TALC) model, thus providing a more comprehensive understanding of the pandemic's influence on destination and insights for developing effective...