Because of the speedy expansion, many organizations are shifting their attention to researching and using big data. Big data is considered as assets of the organization and some organizations consider Big data as raw material because it needs to refine in order to consume. Additionally, big data...

This paper implements a context-based text mining approach in online reviews of three European historic city districts, to assess the data-driven projection of experiences and major determinants of traveler satisfaction. Bivariate analyses, semantic networks of experience concepts, and word...

This study investigates the increasingly important issue of sustainable tourism development through the lens of Big Data analytics, economic considerations, and policy frameworks. Guided by the Theory of Planned Behavior, we formulated seven hypotheses to explore how these variables impact...