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Exploring usage, expected benefits and perceived usefulness of social media in travel agencies : an empirical investigation in Italy
Splendiani, Simone; Dini, Mauro; Rivetti, Francesca; … - In: The TQM journal : the international review of … 35 (2023) 9, pp. 83-106
Persistent link: https://www.econbiz.de/10014460339
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The deniers on twitter : the no mask groups and their communication
D'Agata, Rosario; Gozzo, Simona - In: Rivista italiana di economia, demografia e statistica 75 (2021) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10013362368
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Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages
Amabile, Sara; Conte, Francesca; Vollero, Agostino; … - In: Italian journal of marketing : ITJM 2022 (2022) 3, pp. 341-369
Persistent link: https://www.econbiz.de/10013461644
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Digital marketing communication from the perspective of individual consumers : a cross-country comparison
Bartosik-Purgat, Małgorzata - In: Entrepreneurial business and economics review : EBER 7 (2019) 3, pp. 205-220
Objective: The main objective of this article is to identify social media (SM) usage in communication between … researched countries influence the range of using them in marketing communication? Three research techniques were used in the … for marketing communication in foreign markets. The results showed the way of using social media by consumers and that is …
Persistent link: https://www.econbiz.de/10012515788
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Social media for cultural communication : a critical investigation of museums' Instagram practices
Amanatidis, Dimitrios; Mylona, Ifigeneia; Mamalis, Spyridon - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 2, pp. 38-44
Persistent link: https://www.econbiz.de/10012269030
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Social media and constructing the digital identity of organizations : bibliometric analysis
Czakon, Wojciech; Jedynak, Monika; Kuźniarska, Aneta; … - In: Entrepreneurial business and economics review : EBER 11 (2023) 4, pp. 43-56
Objective: The study aimed to map the stock of knowledge on organizational identity in a digital environment. Research Design & Methods: We systematically reviewed the literature to map the current research landscape and identify gaps that need to be addressed to better understand how...
Persistent link: https://www.econbiz.de/10014490267
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Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie; Fischer, Thomas; Riedl, René - In: Electronic commerce research 21 (2021) 2, pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
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Influence of social media content on consumer purchase intention : mediation effect of brand equity
Poturak, Mersid; Softić, Sumeja - In: Eurasian journal of business and economics : EJBE 12 (2019) 23, pp. 17-43
Persistent link: https://www.econbiz.de/10012225580
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Fashion industry's environmental policy : social media and corporate website as vehicles for communicating corporate social responsibility
Quiles-Soler, Carmen; Martínez-Sala, Alba-María; … - In: Corporate social responsibility and environmental management 30 (2023) 1, pp. 180-191
Persistent link: https://www.econbiz.de/10014245506
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Social ties and user-generated content : evidence from an online social network
Shriver, Scott K.; Nair, Harikesh; Hofstetter, Reto - 2011 - This version: August 2011
Persistent link: https://www.econbiz.de/10009269381