Durch den Wechsel von Verkäufer- zu Käufermärkten ist es für die meisten Unternehmen erforderlich, eine hohe Varianz individualisierter Produkte anzubieten. Allerdings führt eine hohe Produktvarianz in der Regel zu einer steigenden Komplexität innerhalb des Unternehmens. Ein zentraler...

This dissertation investigates important and cutting-edge issues surrounding new product development failure and its consequences for market values of innovation-driven firms. Although a substantial body of literature demonstrates that new product development failure harms some companies more...

Die Biotechnologie-Branche zeichnet sich durch einen starken Wandel aus. Dies ist ein sehr typisches Merkmal für kooperationsintensive Branchen. Es liegt also nahe, nach den Kooperationsaktivitäten von Biotechnologie-Unternehmen zu fragen. Dies geschieht in diesem Arbeitspapier von Martin...

The majority of service providers have recognized the need to develop innovative services that meet sophisticated customer needs on time. Because of structural changes in the market, rising costs and shorter lifecycles of services and technologies this has become a more demanding task than ever...

The use of the internet for business purposes and among consumers is spreading at an impressive rate. Companies use it for a lot of different activities like, for example, marketing, online shopping and customer service. However, the use of the internet for the purpose of innovation, to create...

In today's environment of rapid technological change companies can not rely on incremental innovations alone. To sustain long-term competitiveness companies need to develop radical innovations as well. Such innovations typically incorporate new and highly complex technologies, create new markets...

Manufacturers usually benefit by dividing their innovation processes into distinct phases in order to ensure that the development activities are performed efficiently in an appropriate sequence. Users usually do not apply such structured processes. They follow a more intuition-driven approach....